In a shocking survey it was revealed that only 37% of music acquired by U.S. consumers was paid in 2009. The DOP of Ripple, Craig DeWitt introduced a new platform for artists and mentioned that

“I constantly needed to manufacture a superior path for performers to adapt their tunes – the huge specialists get under 10% of their music’s deals. The non-super specialists get nothing. That implies we’re not seeing a ton of what the world brings to the table from makers on the grounds that there’s simply no chance to get for them to adequately adapt their substance.”

Source: TheCoinRepublic