• The first thing the customer will notice about your ICO is the whitepaper. You have to write a clear, effective whitepaper, that explains the motive and benefits behind your ICO, to drive customers towards your project. Your whitepaper should focus on points like,
  • Why choose your ICO?
  • How is it different from the existing competitors?
  • How are you planning to upscale the business?
  • About the team, relevant experience
  • Previous successful ICO projects.
  • Launch a website that is easily navigable, designed efficiently to grab customer’s attention towards your ICO.
  • Carry out marketing through various social media platforms like facebook, telegram, reddit, etc. You should use the right strategies for this, as social media marketing brings a wide scope for your business and reaches a global audience.
  • Content marketing through blogs, articles, etc, explaining your ICO briefly, which will add value and relevance among investors.
  • Hiring influencers to talk about and promote your ICO, to make it go viral in the market.
  • Conducting events/ campaigns, and a press release to spread awareness about the ICO, to every nook and corner of the world.
  • Creating a brand and reputation for the ICO, through various online and offline channels that will gain the trust of the investors.
  • Email marketing through sending emails to potential investors, comprising all the necessary information about the ICO.
  • Bounty programmes where you can offer rewards and free coins to investors for their contribution towards the ICO project.


The above mentioned are all the essential marketing tools through which you can carry out effective marketing for your ICO, that will reach a wide range of investors around the globe. And the best way to go about developing and marketing an ICO, would be to hire a well recognised ICO development company, who will offer all-inclusive services from ICO development, ICO marketing, ICO launching services, etc that widens your scope in the market and helps increase immense profit. So, get in touch with one such company and join the millionaire club!