Let’s accept it. For most of the modern generation, life seems impossible or unfeasible without the internet. Today, most of us spend a major part of our waking hours browsing and using the internet, whether it’s for work or entertainment or anything else.

While the internet can be a wonderful source of information and to learn new things and skills, it has a darker side as well. Not only the constant use of the internet and smartphones is bad for our health, but a bigger disadvantage of this technology is that we are unknowingly compromising or even selling our privacy to internet companies.

Did you know social media sites like Facebook and Twitter might collect your personal data, including location, personal information, photos, videos, date of birth, profession and much more that you willingly share on your social media profile? E-commerce websites like Amazon not only have access to your personal information but also to your payment details like credit cards, UPI, etc. that you willingly grant them. And we don’t even want to go into the depth of the kind of personal data Google may have of its users. The search engine platform, which almost the entire world is using, has access to your privacy and life.

So, what’s the problem?

Well, there is no problem if you don’t really care about your personal data/information getting out in the public. But, if you do, this is the time to take an action. The news of data leaks from Facebook and other sites is not uncommon. Even if these sites do not leak or sell your data knowingly, there is always the chance of the data being hacked or getting out one way or another. And there goes your privacy.

So, what can you do about it? How to protect user privacy on the internet?

Well, the only feasible way to protect your online privacy and avoid your personal data getting out is to stop using websites like Google Search, Facebook, Twitter and others that require you to share personal information with them. I know this seems rather difficult, but there are privacy-focused alternatives emerging every day, including privacy search engines and privacy-oriented social sites. Blockchain technology is playing a big role in this space, helping users maintain their privacy while doing online transactions such as digital payments on e-commerce websites.

For example, Libra is a blockchain project in the e-commerce space that offers a privacy-focused option (Libra coin) for secure and low-cost digital payments. Libra Coin (LC) is a cryptocurrency based on the Binance Smart Chain (BSC) and provides an affordable, efficient and very secure medium for paying online/offline at merchants globally. And most importantly, paying with Libra coin is safe for your privacy, as neither the users are required to share any personal information when making payments nor the merchant can store your card information.

Libra coin will be accepted globally at all online/offline merchants. Though it was primarily created for use on e-commerce portals, it can be used by anyone who is concerned about their online privacy and to get discounts on online payments.